Remember this quote from David Ogilvy I shared? “Never write an advertisement you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell lies to mine.” Let’s discuss this. The main takeaway from this statement is a simple one: You don’t have to be like every other POS marketer out […]

Most of the US and the world is still on lockdown. While that sucks, that doesn’t mean you can’t reach out to someone in the food industry. All of us are connected in some way to a chef, a waiter or a bartender. Good ones are hard to come by. Great ones are a rarity. […]

This is King Edward I, and before he was a king, he was a prisoner. During his imprisonment, he patiently gained the trust of the guards. When Edward mentioned how bored he was just sitting in his cell, he asked if he could ride the horses to help pass the time. They agreed. The first […]

In Nikki Sixx’s recovery, he learned a vital lesson. Because he used in the same places, with the same people, and around the same time a day, his body became conditioned. This isn’t just true with hard drugs like heroin. It’s also true with alcohol. When these familiar situations are present, because of the conditioning, […]

During lockdown, the negative voices in your head can get even louder. Here’s some solutions… Even our worst enemy can’t tear us down the way we tear ourselves down. We are indeed our own worst enemy. Fact: If we do a presentation for ten people and nine love it, but one was critical. What do […]

Jerry and Michelle answer listener questions on affiliate marketing – from setting up your initial site, selecting an offer, driving traffic all the way to getting better terms with your affiliate manager.

The skill of negotiating isn’t just for business. It’s also for your personal life too. When it comes to negotiating, there are two things most people overlook: Leverage and desperation. Think about when you were an employee, and your hard-nosed boss came in on a Friday, demanded that you work the weekend, cover for his […]

Story Time. I was in Vegas years ago speaking at an event and one of my clients happened to be in town. “Let’s meet for lunch,” he said. “I know the perfect spot.” I arrived and the place was packed, and nervously he said, “I screwed up, I didn’t make a reservation and the wait […]

In this episode of SEO & Beer, Jerry and Michelle cover the latest Google core update, new requirements for SSL, changes in Chrome & affiliate cookies and quick tips for easy SEO wins you can implement today.

Jerry shares some test results regarding expired domains and covers the latest SEO news for 2020.