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“Work Smarter – Not Harder” This phrase is tossed around so often in business and life, yet it’s frequently misunderstood. It was the go-to excuse for the lazy, a shield to hide behind a poor work ethic. But is there truth to it? Absolutely. The key is recognizing the power of delegating and not trying to do everything yourself. The real game-changer is abandoning the futile effort of improving your weaknesses. As my grandfather wisely said, “Focus on strengthening your strengths and outsourcing your weaknesses.” Unsure of your strengths and weaknesses? Take my Motivation Factor test. In just 12 minutes, you’ll gain insights into where you excel and where you should seek help. Picture this:…
Read MoreTomorrow is Valentine’s Day and I refer to it as “Forced Affection Day” – that is fact. And every year the same situation unfolds. Nearly every woman in the western world is swooning, and nearly every man is groaning. For good reason. It is a “holiday” set up for failure. It’s due to unrealistic expectations. The overpriced roses, candy, and teddy bears. It could be an Olympic sport seeing the men dashing to the store on their way home from work tomorrow to pick up the needed “provisions” to stay out of the proverbial doghouse. But odds are, despite their good intentions, they will fall short of expectations and wind…
Read MoreWith all due respect to parents, being a single parent is harder. I mean, simple math proves that, right?
Read MoreIf I told you it was 5-6 years ago, you’d say that was about right. But if I said two years ago, you’d say “no way.”
Read MoreBack in the early 90s, when Grunge was taking over the music space, Sammy Hagar, the then front-man of Van Halen, admitted he was nervous and insecure.
Read MoreIf you’ve spent any time around me in person, you know I quote lines from Seinfeld routinely. To me, Seinfeld is a pure genius.
Read MoreOkay, if there is one thing that I hate, it is housekeeping duties, but you have to do it. Seriously, do these and your site will be more awesome, and you know what happens when your site is more awesome … it makes you more money.
Read MoreI don’t want to know what you would choose … but making you laugh opens you up to sage business advice, so here you go… WRITING DOESN’T HAVE TO SUCK Great writers and copywriters aren’t born, they are created and forged according to David Ogilvy. The habits I have as a copywriter are things I have stolen from others and modified them to my liking. So feel free to steal mine and make your own modifications so you can kick ass too. It’s not that hard. Just do this… I don’t write in an office. Never have and never will. Offices are stuffy and full of distractions. It isn’t just…
Read MoreIf you aren’t a member of Colin Theriot’s Facebook Group, The Cult of Copy, get your ass in there. I knew Colin when he didn’t have a beard. Just a baby. But always a badass copywriter. Colin understood that life isn’t that complicated, and neither is your business. This is brilliant advice from Colin:[Business advice for my business friends] Here is a brief list of advice that you could pay a “coach” a lot of money to tell you. Or you can just read it here and fill in the blanks yourself. Enjoy and prosper. Raise your prices.Stop doing business with shit customers.Go after better customers. There is a lot…
Read MoreStop being a terrible human and avoiding that difficult conversation with your significant other or your business partner that you are unhappy. What follows next is usually bad decisions, self-sabotage, and a complete dumpster fire formally known as your successful life. Look, I’ve been through two nasty divorces and a horrendous break up, and I’ll tell you that all three could have been avoided had a difficult, but necessary, adult conversation taken place. If you’re not happy, tell your partner. Be mature. Talk it out. Leave emotion out of it. Figure out a solution. If not, you can part ways on good terms instead of getting caught trolling 20-something bartenders…
Read MoreTwo more ways I can help you
1. The Saturday SEO Newsletter
Every Saturday morning I share practical tips to help you dominate SEO.
2. Shadow SEO Course
Self-paced course to help you dominate organic search.