JerryWest’s Blog
Colin Theriot: The Marketing Masterpiece
If you aren’t a member of Colin Theriot’s Facebook Group, The Cult of Copy, get your ass in there. I knew Colin when he didn’t have a beard. Just a baby. But always a badass copywriter. Colin understood that life isn’t that complicated, and neither is your business. This is brilliant advice from Colin:[Business advice for my business friends] Here is a brief list of advice that you could pay a “coach” a lot of money to tell you. Or you can just read it here and fill in the blanks yourself. Enjoy and prosper. Raise your prices.Stop doing business with shit customers.Go after better customers. There is a lot…
Read MoreAdulting Isn’t That Hard
Stop being a terrible human and avoiding that difficult conversation with your significant other or your business partner that you are unhappy. What follows next is usually bad decisions, self-sabotage, and a complete dumpster fire formally known as your successful life. Look, I’ve been through two nasty divorces and a horrendous break up, and I’ll tell you that all three could have been avoided had a difficult, but necessary, adult conversation taken place. If you’re not happy, tell your partner. Be mature. Talk it out. Leave emotion out of it. Figure out a solution. If not, you can part ways on good terms instead of getting caught trolling 20-something bartenders…
Read MoreYour Yearly Reminder of How to be More Awesome
1) Always overtip waitresses at breakfast diners. Always. No one works harder for less in the food industry IMHO. 2) Stop being a piece of shit. If you hold the door open for someone and they don’t thank you, which leads to you getting upset, you are a piece of shit. Do things for others without expecting a “thank you.” Do kind things because it is the right thing to do. 3) That thing you hate about yourself? That you blame your parents on? True, it is your parent’s fault for instilling that on you, but it is YOUR fault for staying that way. Rock on.
Read MoreF**k Yes or F**k No?
Before you wreck your life again in 2021, follow some simple advice I did a number of years ago from Mark Mason and reapplied after returning from Thailand in March which turned 2020 into a huge win for me. And 2021 can be for you. Today we aren’t just going to discuss business, but your family, friendships, and even your romantic life. You already know this, but sometimes you forget: they are ALL interwoven together. They are never separate. They bleed into each other. Embrace this and understand that when you take on relationships that are not good for you, it affects other areas. For example, if you have a…
Read MoreDo You Like Your Privacy?
When it comes to domain registration, don’t skimp out on privacy registration. Yeah, it’s often extra, but it’s like guac, it’s worth it.
Read MoreAnthony Hopkins Hands Out Fava Bean-Like Advice
The acting prowess of Anthony Hopkins’ is legendary. His simplistic life advice is equal in comparison. When asked in an interview what he could share from his 79 years on this earth, he answered…
Read MoreYou wouldn’t tell lies to your wife
Remember this quote from David Ogilvy I shared? “Never write an advertisement you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell lies to mine.”
Read MoreTake Care of Those That Take Care of You
Most of the US and the world is still on lockdown. While that sucks, that doesn’t mean you can’t reach out to someone in the food industry. All of us are connected in some way to a chef, a waiter or a bartender. Good ones are hard to come by. Great ones are a rarity.
Read MoreThe Ultimate Escape
This is King Edward I, and before he was a king, he was a prisoner. During his imprisonment, he patiently gained the trust of the guards. When Edward mentioned how bored he was just sitting in his cell, he asked if he could ride the horses to help pass the time. They agreed.
Read MoreHow **The Heroin Diaries** Can Better Your Business
In Nikki Sixx’s recovery, he learned a vital lesson. Because he used in the same places, with the same people, and around the same time a day, his body became conditioned. This isn’t just true with hard drugs like heroin.
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