JerryWest’s Blog

Remember this quote from David Ogilvy I shared? “Never write an advertisement you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell lies to mine.”

Most of the US and the world is still on lockdown. While that sucks, that doesn’t mean you can’t reach out to someone in the food industry. All of us are connected in some way to a chef, a waiter or a bartender. Good ones are hard to come by. Great ones are a rarity.

This is King Edward I, and before he was a king, he was a prisoner. During his imprisonment, he patiently gained the trust of the guards. When Edward mentioned how bored he was just sitting in his cell, he asked if he could ride the horses to help pass the time. They agreed.

In Nikki Sixx’s recovery, he learned a vital lesson. Because he used in the same places, with the same people, and around the same time a day, his body became conditioned. This isn’t just true with hard drugs like heroin.

During lockdown, the negative voices in your head can get even louder. Here’s some solutions… Even our worst enemy can’t tear us down the way we tear ourselves down. We are indeed our own worst enemy. Fact: If we do a presentation for ten people and nine love it, but one was critical.

Jerry and Michelle answer listener questions on affiliate marketing – from setting up your initial site, selecting an offer, driving traffic all the way to getting better terms with your affiliate manager.

The skill of negotiating isn’t just for business. It’s also for your personal life too. When it comes to negotiating, there are two things most people overlook: Leverage and desperation. Think about when you were an employee, and your hard-nosed boss came in on a Friday, demanded that you work the weekend, cover for his lie, and complete a vital project by Monday. What would your response be? “Thank you for this opportunity to show you my worth to this company.” And then work the weekend for free in hopes of a bonus or promotion later. Guess what will happen instead? If you shine, you’ll be working the next weekend…

Story Time. I was in Vegas years ago speaking at an event and one of my clients happened to be in town. “Let’s meet for lunch,” he said. “I know the perfect spot.” I arrived and the place was packed, and nervously he said, “I screwed up, I didn’t make a reservation and the wait is over an hour.” “Let me see what I can do,” I said as I headed to the hostess desk. I was gone maybe two minutes. “They said they will see what they can do,” I said assuredly to my client. “I say we wait.” Before we could make it to the bar to get…

In this episode of SEO & Beer, Jerry and Michelle cover the latest Google core update, new requirements for SSL, changes in Chrome & affiliate cookies and quick tips for easy SEO wins you can implement today.

Jerry shares some test results regarding expired domains and covers the latest SEO news for 2020.