There is an old saying; opinions are like assholes, everyone has them. The internet, and especially Facebook groups, make that old saying not only more true, but dangerous. Why? Unsuspecting business owners taking bad advice and ruining their business. I’m a member of Espresso with Dan, a paid group run by the epic bearded one, Dan Merideth. I saw some bad advice and corrected it. Usually, it ends there. But not this day… Before I get into the actual exchange, which was sheepishly deleted by the poster, I want to discuss something vital. Personal Accountability Stop blaming others. Stop blaming your parents for whatever they instilled in you that you…

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We know the value of your own PBN or access to a private PBN to help your rankings, but what do you do when you just want a link push without the hassle of getting more expired domains? You just want some nice authority?

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I want to tell you a story, and it’s a good one. The year is 1983, and I’m in high school. My friends and I dug the music scene in California and snuck into nightclubs to see all the new bands as often as we could, thanks to our fake IDS. There was one band we saw. The energy was over the top. The band tight, edgy, and a sound we had never heard before. The crowd was electric. We learned shortly after we saw them that they scored a record deal. My friends and I weren’t surprised. But then we heard the shocking news. Just days before they were…

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Did you know that you are competing against McDonald’s every day? McDonald’s is a process-driven organization. Their goal is to give you the same experience every time you visit a McDonald’s, no matter where it is. The hamburger, fries and the experience will be the same as it was the last time you were in the restaurant. That sets up an expectation in the customer’s mind that your business will be like a McDonald’s, meaning your service and delivery will be process-oriented and consistently meet expectations every time. If they are a new customer, they have no experience with you; however, they do have experience with the rest of the…

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Last week while briefly vacationing in the Northeast and eating my body weight in lobster (because I can), I was searching out some historical sites to see, and my jaw dropped. The home of Frankin Pierce, the 14th President of the United States. Unless you’ve been following me for awhile, you’ve probably never heard of him. Spoiler alert: He was a piece of shit president, probably the worst in the history of the United States, however, he has probably the greatest story of becoming president. And in lies a marketing lesson which you can use. I must say the tour of the home was fascinating and I drove the tour…

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It’s Monday morning and as I am fueling on coffee and nootripics, let’s reach into David Ogilvy’s bag of tricks on how to make you and your agency more awesome. It doesn’t matter the size of your agency, as in our industry, it’s always ripe for office politics and other bullshit that should have stopped happening in junior high. The energy it takes to deal with the drama is better served driving revenue. So, it is YOUR job to put a stop to it before it starts…or minimize the damage when it hits you. I have seen agencies implode. Don’t let this happen to you. You’ve worked too hard to…

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