I want to tell you a story, and it’s a good one. The year is 1983, and I’m in high school. My friends and I dug the music scene in California and snuck into nightclubs to see all the new bands as often as we could, thanks to our fake IDS. There was one band […]

Did you know that you are competing against McDonald’s every day? McDonald’s is a process-driven organization. Their goal is to give you the same experience every time you visit a McDonald’s, no matter where it is. The hamburger, fries and the experience will be the same as it was the last time you were in […]

While attending Webmaster World in Las Vegas years ago, I finally got to speak uninterrupted to a top affiliate that I had been chasing for the last few years. He shared something that he did, that while extremely unethical, it is a strong reminder that trust goes beyond your words. It is verifying the information […]

“Speed Kills” is a phrase that has been used for what seems like forever. And yes, I am using it in reverse, in that a lack of speed with your site will kill your traffic. How bad will a slow site kill your traffic? Google will tell you. No, seriously, they will. They updated their […]

I get it; you like the control. You like things “just so.” Who doesn’t? I’m here to tell you that everything doesn’t have to be perfect all of the time. You can just improvise your way through a difficult situation with a client, business partner, employee, or even your significant other. And it can turn […]

Last week while briefly vacationing in the Northeast and eating my body weight in lobster (because I can), I was searching out some historical sites to see, and my jaw dropped. The home of Frankin Pierce, the 14th President of the United States. Unless you’ve been following me for awhile, you’ve probably never heard of […]

It’s Monday morning and as I am fueling on coffee and nootripics, let’s reach into David Ogilvy’s bag of tricks on how to make you and your agency more awesome. It doesn’t matter the size of your agency, as in our industry, it’s always ripe for office politics and other bullshit that should have stopped […]

David Ogilvy is a bad ass. Plain and simple. He’s not known as “the father of advertising” for nothing. I once paid major dollars for a site that Ogilvy’s agency linked to. It is one of my favorite domains for that very reason. Much can be learned and used in the SEO/SEM community from David […]

  On my flight back from Prague last weekend (and if you haven’t been, go, it really kicks ass) I was too wound up to sleep and saw The Departed was one of the movie choices. I’m a guy. I’ve seen this movie at least 50 times. One. More. Time. It did not disappoint. So […]