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The skill of negotiating isn’t just for business. It’s also for your personal life too. When it comes to negotiating, there are two things most people overlook: Leverage and desperation. Think about when you were an employee, and your hard-nosed boss came in on a Friday, demanded that you work the weekend, cover for his lie, and complete a vital project by Monday. What would your response be? “Thank you for this opportunity to show you my worth to this company.” And then work the weekend for free in hopes of a bonus or promotion later. Guess what will happen instead? If you shine, you’ll be working the next weekend…

Story Time. I was in Vegas years ago speaking at an event and one of my clients happened to be in town. “Let’s meet for lunch,” he said. “I know the perfect spot.” I arrived and the place was packed, and nervously he said, “I screwed up, I didn’t make a reservation and the wait is over an hour.” “Let me see what I can do,” I said as I headed to the hostess desk. I was gone maybe two minutes. “They said they will see what they can do,” I said assuredly to my client. “I say we wait.” Before we could make it to the bar to get…

In this episode of SEO & Beer, Jerry and Michelle cover the latest Google core update, new requirements for SSL, changes in Chrome & affiliate cookies and quick tips for easy SEO wins you can implement today.

Jerry shares some test results regarding expired domains and covers the latest SEO news for 2020.

Answering the rest of your questions from Jerry West’s “Ask Me Anything” session.

Nothing is off limits for this AMA. And I mean nothing. Want to discuss the latest Google update? What links to avoid? Dating advice? Where to get the best links? The best beer and ribs in Belgium?We’ve got your answers.

In this episode of the SEO and Beer podcast, Jerry and Michelle discuss the possibilities around spying on Google “Manual Reviewers” and a recent Google Search Console notice surrounding star ratings that aggressive SEO’s need to be aware of.

Testing. It’s what I’ve done since Day One in this business and it has served me well and it’s one of the main reasons you follow me AND trust me. But it’s one thing to test a process or a product. It’s quite another to test a person. There have been times in my career I have tested someone’s product and/or methods and while they passed, when I met them in person, they were complete shit. I don’t do hang with or do business with shit people, no matter how good their product or service is. “But Jerry, what do you care what type of person they are if their…

Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look through the business & industry section of eBay and you’ll see thousands of turnkey sites, sometimes going for hundreds or of dollars. Turnkey sites are ideal way to start or grow your eCommerce activity. However, be wise as what seems “turnkey” to you may not be what you are getting: 1. Design Ever tried to design a site yourself. Did it go well? Or were the results not as expected. Designing and building…

Black hat is BACK! This is the simple, effective system I’m using to rank in even the most brutally competitive markets.