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In this episode of the SEO and Beer podcast, Jerry and Michelle discuss the possibilities around spying on Google “Manual Reviewers” and a recent Google Search Console notice surrounding star ratings that aggressive SEO’s need to be aware of.

Testing. It’s what I’ve done since Day One in this business and it has served me well and it’s one of the main reasons you follow me AND trust me. But it’s one thing to test a process or a product. It’s quite another to test a person. There have been times in my career I have tested someone’s product and/or methods and while they passed, when I met them in person, they were complete shit. I don’t do hang with or do business with shit people, no matter how good their product or service is. “But Jerry, what do you care what type of person they are if their…

Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look through the business & industry section of eBay and you’ll see thousands of turnkey sites, sometimes going for hundreds or of dollars. Turnkey sites are ideal way to start or grow your eCommerce activity. However, be wise as what seems “turnkey” to you may not be what you are getting: 1. Design Ever tried to design a site yourself. Did it go well? Or were the results not as expected. Designing and building…

Black hat is BACK! This is the simple, effective system I’m using to rank in even the most brutally competitive markets.

Content. You need it. But it is a pain in the ass. It’s not only an endless task, but the worst part is figuring out WHAT to write. That is about to change as I’m going to teach you my formula.

When things go to complete shit, who will you trust? Who do you want next to you? Lately, Facebook has been filled with posts about business partnerships going bad, trust violated, and shit hitting the fan in general. We’ve all been there. And it sucks. But we also know it will happen again. That is how this business is. It’s a roller coaster ride and that’s why we love it. Ups and downs, twists and turns, it isn’t for the faint of heart. So, I’m going to ask the question no one wants to say out loud: What if Google kills all link building and PBNs. Then what? What will…

A few weeks ago there was some shocking news. Matt Cutts, Google’s long-time Czar of Organic Search, informed via a blog post that his wife had passed away suddenly. She wasn’t sick. There were no signs of health problems. He was on a business trip, and she was visiting her parents. She just stopped breathing. This isn’t going to be a post for you to run out and hug those that you love because you never know when they will leave you. No. I’ve made it clear in older posts that those that mean the most to you should already know how fucking awesome you think they are. No, this…

I have jokenly said that my last words on this earth will be, “That doesn’t look so hard. Here, hold my beer.” Okay, that sounds like more of a bad decision, but when ever I hear someone say, “That is a bad idea” I simply say this.

“Work Smarter – Not Harder” It’s one of the most used and misunderstood statements in business and in life. It was once associated with the lazy, who used the statement as a crutch to disguise their poor work ethic. Is there truth to it? Absolutely. There’s certainly merit in stopping trying to do everything yourself. Where it gets interesting is when you stop the useless act of improving your weaknesses. As my grandfather once said, focus on making your strengths stronger and forget about your weaknesses – hire out for that stuff. Or, something like that. Don’t know what your strengths and weaknesses are? Take my Motivation Factor test. In 12 minutes you will figure…

I’ve been in this business a long time and have seen a lot of people start and quit because they hold onto the thought that, “If this doesn’t work, there will be another opportunity.”