Jerry West's Blog

What Wile E. Coyote Taught Me About Winning

“Work Smarter – Not Harder”

It’s one of the most used and misunderstood statements in business and in life. It was once associated with the lazy, who used the statement as a crutch to disguise their poor work ethic.

Is there truth to it? Absolutely.

There’s certainly merit in stopping trying to do everything yourself. Where it gets interesting is when you stop the useless act of improving your weaknesses. As my grandfather once said, focus on making your strengths stronger and forget about your weaknesses – hire out for that stuff. Or, something like that.

Don’t know what your strengths and weaknesses are? Take my Motivation Factor test.

In 12 minutes you will figure yourself out, and you’ll know what to focus on and what to hire out for.

Take this picture to heart. For Wile E. Coyote, the process is simple: stop chasing the Roadrunner since he doesn’t have the speed to catch him. Hire someone faster, like Sonic the Hedgehog. That’s called working smart instead of hard. Get it?

You focus on the great ideas and then get the right people to execute them. In other words, focus on making your strengths stronger and let your weaknesses get weaker. Then surround yourself with people who are strong in your weak areas. You just may build the team you’ve always dreamed of.

The end. It isn’t complicated.

Now if you want to figure out how you, yourself can get more done in less time, just Google “The Pomodoro Technique” and give it a shot.

You might be shocked at how much you can get done in two hours time.

I’ve left comments on in this post – let me know what your best resources for efficiency and working smarter are.

Rock on,



  1. Brian J. on February 28, 2018 at 6:33 pm

    I use Freshdesk for customer support. It has a free tier and you can add FAQs that may eliminate some support tickets. Twilio provides almost everything you may need for phone and SMS. You have work a bit to set it up but there are lots of features and the price is great.

    • Jerry West on February 28, 2018 at 6:40 pm

      We use Freshdesk for support too. Great tool. I struggle with Twilo, but maybe that is just me being stubborn.

  2. Jon on February 28, 2018 at 6:42 pm

    Definitely needed the reminder to hire out the stuff that I’m not good at (including web design and copywriting).

    I could easily devote 100% of my time and energy to content marketing, SEO, web design, copywriting, etc. Any one of those are careers in their own right. And attempting to do everything results in becoming rusty in what my original goal was–to provide outstanding service in the area I’m good at.

  3. Bill Taylor on February 28, 2018 at 6:48 pm

    Excellent advice Jerry. Great timing for anyone at any time unless they are already doing it.

  4. Niall on March 1, 2018 at 6:26 am

    Probably my biggest weakness is trying to do everything myself, so great advice!

    Oh and if you combine a Pomodoro timer with something like the Freedom app you can double up on those results :-)

  5. link 188bet on September 25, 2018 at 8:49 am

    Aw, this was a very good post. Finding the time and actual effort to generate a very
    good article… but what can I say… I procrastinate a whole lot and
    never manage to get anything done.

    • Jerry West on September 26, 2018 at 10:29 am

      And this was a very original spam comment post…but no need to do it twice. ;)

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