What Wile E. Coyote Taught Me About Winning

“Work Smarter – Not Harder”

This phrase is tossed around so often in business and life, yet it’s frequently misunderstood. It was the go-to excuse for the lazy, a shield to hide behind a poor work ethic.

But is there truth to it? Absolutely.

The key is recognizing the power of delegating and not trying to do everything yourself. The real game-changer is abandoning the futile effort of improving your weaknesses. As my grandfather wisely said, “Focus on strengthening your strengths and outsourcing your weaknesses.”

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Picture this: For Wile E. Coyote, the solution is simple. Stop chasing the Roadrunner because he’ll never be fast enough. Instead, hire someone quicker, like Sonic the Hedgehog or The Flash.

That’s called working smart instead of hard. Get it?

Your focus should be on generating great ideas and then bringing in the right people to execute them. Strengthen your strengths and let your weaknesses wither. Surround yourself with people who excel in areas where you don’t. This approach could help you build the dream team you’ve always envisioned.

It’s not complicated.

If you want to boost your productivity, try Googling “The Pomodoro Technique.” You might be amazed at how much you can accomplish in just two hours.

In short, The Pomodoro Technique is a time management method developed by Francesco Cirillo in the late 1980s. It involves breaking work into 25-minute intervals, called “Pomodoros,” separated by short 5-minute breaks. After completing four Pomodoros, a more extended break of 15-30 minutes is taken. This technique helps improve focus and productivity by encouraging sustained concentration and regular breaks, reducing mental fatigue, and maintaining high levels of efficiency throughout the workday. By adhering to these structured intervals, individuals can manage their time more effectively and accomplish tasks with greater ease and less stress.

Rock on,


  1. Brian J. on February 28, 2018 at 6:33 pm

    I use Freshdesk for customer support. It has a free tier and you can add FAQs that may eliminate some support tickets. Twilio provides almost everything you may need for phone and SMS. You have work a bit to set it up but there are lots of features and the price is great.

    • Jerry West on February 28, 2018 at 6:40 pm

      We use Freshdesk for support too. Great tool. I struggle with Twilo, but maybe that is just me being stubborn.

  2. Jon on February 28, 2018 at 6:42 pm

    Definitely needed the reminder to hire out the stuff that I’m not good at (including web design and copywriting).

    I could easily devote 100% of my time and energy to content marketing, SEO, web design, copywriting, etc. Any one of those are careers in their own right. And attempting to do everything results in becoming rusty in what my original goal was–to provide outstanding service in the area I’m good at.

  3. Bill Taylor on February 28, 2018 at 6:48 pm

    Excellent advice Jerry. Great timing for anyone at any time unless they are already doing it.

  4. Niall on March 1, 2018 at 6:26 am

    Probably my biggest weakness is trying to do everything myself, so great advice!

    Oh and if you combine a Pomodoro timer with something like the Freedom app you can double up on those results :-)

  5. link 188bet on September 25, 2018 at 8:49 am

    Aw, this was a very good post. Finding the time and actual effort to generate a very
    good article… but what can I say… I procrastinate a whole lot and
    never manage to get anything done.

    • Jerry West on September 26, 2018 at 10:29 am

      And this was a very original spam comment post…but no need to do it twice. ;)

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