Kitchen Table Copy 2025 Edition
Create KILLER Landing Pages
with Kitchen Table Copy
2025 Edition
**Even if You Suck at Writing**
Finally, a copywriting method that doesn't require you to be Hemingway or have a Ph.D. in psychology.
The Proven System for High-Converting Landing Pages, Now Supercharged with AI
The Story That Started It All...
One evening years ago, things were running late at the office. I had just printed about a dozen landing pages from competitor sites in a new market I was researching. I still needed to review them, so I threw them into my briefcase and went home.
Things were a little crazy at home, so I went to the only room that was semi-quiet: the kitchen. I pulled the competitor landing pages out of my briefcase and spread them onto the kitchen table.
That's when it hit me.
Each landing page was selling the same thing but in a different way. As I stared at the pages scattered across my kitchen table, something clicked. I grabbed my Sharpies and began marking what I liked and didn't like. That's when things started to take off. I quickly began to see two or three landing pages developing in my head. With some headline rewrites and content patches, I put all the pieces together and created a killer landing page.
This discovery reminded me of what my grandfather, Golden K. Driggs, former Vice-President of New York Life, always said:
"Dominating a market is rather simple: Spend half of your working time studying your competition and the other half doing it better."
- Golden K. Driggs
The Old Way vs. The AI-Powered Way
For years, I relied on an old-school but highly effective method—spreading competitor landing pages across my kitchen table, grabbing a marker, and dissecting what worked and what didn’t.
It was a game-changer.
But in 2025, AI is the game-changer.
Instead of manually marking up pages, AI now does the pattern recognition for you. Instead of spending hours rewriting, AI generates high-converting variations in minutes.
The core Kitchen Table Copy method remains the same—study what works and improve upon it. But now, we leverage AI to analyze hundreds of competitor pages instantly, extract winning elements, and optimize copy faster than ever before.
The Kitchen Table Copy Advantage
Why Kitchen Table Copy Works (Even Better with AI)
✅ AI-Powered Competitive Analysis – Instantly break down your competitors’ most successful pages.
✅ Proven Copy Formulas – Use AI-enhanced frameworks based on top-performing landing pages.
✅ Data-Driven Decisions – AI finds patterns and predicts high-converting copy.
✅ Fast & Scalable – Generate, test, and refine in minutes—not weeks.
How It Works in 3 Simple Steps
Step 1: AI-Driven Competitive Analysis
Instead of spending hours manually researching, AI scans hundreds of landing pages and extracts key elements like:
- The strongest headlines & hooks.
- The most used (and most effective) trust signals.
- The CTA strategies driving the highest conversions.
Step 2: AI-Enhanced Copy Optimization
Use AI to instantly generate improved versions of your copy, including:
- Headline variations that align with top-performing trends.
- More persuasive benefit statements.
- AI-generated, data-backed CTAs for maximum engagement.
Step 3: Test & Scale for Maximum Conversions
With AI insights, you can now:
- A/B test faster and with more accuracy.
- Track AI-recommended adjustments in real time.
- Continuously refine your messaging for ongoing improvements.
Seriously.
What You’ll Discover Inside the 2025 Edition
AI-Powered Competitive Research – Extract insights from the best-performing landing pages in your industry.
AI-Enhanced Copywriting Techniques – Use AI prompts to create winning headlines, CTAs, and persuasive copy.
Conversion Optimization Strategies – Learn how AI predicts and improves copy performance.
Step-by-Step AI Workflows – Follow tested processes to streamline your copy creation.
Here's a peek at what's included:
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SEO Quick Reference Cheat Sheet
Going nuts figuring out which techniques works in each search engine? Can't remember all the little details like how many characters of the Title tag get indexed? Don't worry! This "cheat sheet" gives you all the information you need, ready at-hand when you need it!
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On-Page Factors Check List
It's well known that links (Off-Page Factors) are what drives ranking, but did you know that if you get the On-Page Factors wrong, you're wasting almost all the benefit of every single backlink you struggle to gain? Use this check list to make sure your pages are maximizing the value of every link you get.
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The Title Tag
This misunderstood weapon has sunk more marketers than any other one I know. The secret: use your Titles to "sell the click" instead of for SEO purposes.
Write Title Tags how you would write a headline in AdWords (and don't worry because I show you exactly how I do it.)
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Step-by-Step Site Audit
Troubleshooting time. Have your rankings recently dropped? Are you certain you should be ranking higher than you are, but don't know why you aren't? 99% of the time it's something simple. Go through my simple step-by-step site audit and fix the problem yourself WITHOUT hiring an expensive consultant.
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Negative Ranking
No one likes to talk about it, but yes. It's true. There are techniques being taught by some SEOs that will actually cause you to drop in ranking.
Up until now, I've kept these to myself and let my competition make these mistakes. Now I break it down so even a total novice can avoid these dangerous pitfalls.
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Top Myths About Google
You know that great tip about Google that you heard from some guy who read it on some blog? Chances are it isn't true. A lot of misinformation is spread about how to rank higher in the search engines and most of it is untested.
It's easy to make something up so you can have a blog post that day. It's even easier to repeat it. What's hard is testing, and almost NO ONE REALLY TESTS. But I do. I have 583 test domains and my team spends more than 60 hours per week analyzing the test data from these domains.
You get the guide for just
$27
30-day 100% Money Back Guarantee
If you go to the movies and don't like what you see, they really don't want to give you a refund. After all, it's not like they can take back the movie, right? You can't un-watch it.
I'm not like that. :) You have 30 full days after you buy to read these ebooks, try the methods, and put them to the test in your own business. Heck, you could even use them to START a NEW business, even if you're a beginner at internet marketing.
If you decide that this material isn't worth every penny of the drastically discounted price you paid, just ask for a refund.
You get your money back AND you get to keep all the info - the risk is ENTIRELY mine, but I know that this is going to work for you because it's my best stuff. Or else I wouldn't offer it to you.
Right Here, Right Now.
