SEO 2022 Summary
SEO Kicked Ass in 2022
Fact: It was the best year in SEO since 2012.
(2013 they hired back all the manual reviewers)
Look, I know SEO isn't sexy, but it is the one consistency that you can rely on when it comes to marketing and growing your business. Not a lot happened in 2022 with SEO; there were no APOCALYPTIC updates which destroyed thousands of websites. However, I tried some new things, er, old things I dusted off and retested, and the results were awesome.
Here is an example of a small boutique site I'm on a small monthly retainer for. No budget for PPC, just straight SEO. Organic traffic went from 5k/month to 14k in just one year. You can see I went a little aggressive with links halfway through the year, and it worked. The best news is while traffic has grown nearly 3x, sales are up 8x! The old adage is still true, nothing matters unless the cash register rings!