Jerry West's Blog

When things go to complete shit, who will you trust? Who do you want next to you?

Lately, Facebook has been filled with posts about business partnerships going bad, trust violated, and shit hitting the fan in general.

We’ve all been there. And it sucks. But we also know it will happen again. That is how this business is. It’s a roller coaster ride and that’s why we love it. Ups and downs, twists and turns, it isn’t for the faint of heart.

So, I’m going to ask the question no one wants to say out loud:

What if Google kills all link building and PBNs. Then what?

What will you do?

How will your business survive?

Florida. Panda. Penguin.

Did you survive those, or not?

You don’t have to be like most marketers who go into the fetal position and cry when they get hit by an update. You can be like me and my team and simply reload and get back in the game.


Reality: The only constant in this industry is change. The market will always change. Nothing ever stays the same.


However, even with all that change, the same people, the same companies always seem to be on top.

Why?

It’s because they chose the right foxhole buddy.

This is what my grandfather taught me:

In times of crisis, surround yourself with the right people and the problem you think is unsolvable becomes solvable.

Ask yourself, do you want a foxhole buddy that puts you into “concussion protocol” after losing everything? Slow down, rest, start over…

Or do you want to be foxhole buddies with someone who’ll be there with smelling salts, cortisone shots, and steroids, who will tape you back together and shove you back into the fight?

Because that’s how my team and I roll.

Jack Nicolson actually said it best in The Departed, “This ain’t reality TV!”

This is your BUSINESS, your LIVELIHOOD and it’s not enough to have a system in place for what’s working now, it’s having bad-asses you can trust next to you in the foxhole when shit happens. Because we all know it will.

My team and I are like Axel and Wags on Billions. When things go to shit we figure out the next thing. Nothing stops us.

Who are you going to align yourself with? Someone who guesses or a team that tests?

I do one kick-ass, balls-to-the-wall training each year and this year’s is coming up. Align with us, learn what’s working right now and stop living in fear of what may happen tomorrow, because if things change, we’ll have the solution.

Throw in these fundamentals with the new on-page techniques I’ve been using the last three months, and will share during this once-a-year training, and you’ll have one helluva cocktail to boost your rankings.

THAT is what we do, we’ve been doing it since 1996, and now’s your chance to make sure we’re on your side.