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Content. You need it. But it is a pain in the ass. It’s not only an endless task, but the worst part is figuring out WHAT to write. That is about to change as I’m going to teach you my formula.

When things go to complete shit, who will you trust? Who do you want next to you? Lately, Facebook has been filled with posts about business partnerships going bad, trust violated, and shit hitting the fan in general. We’ve all been there. And it sucks. But we also know it will happen again. That is how this business is. It’s a roller coaster ride and that’s why we love it. Ups and downs, twists and turns, it isn’t for the faint of heart. So, I’m going to ask the question no one wants to say out loud: What if Google kills all link building and PBNs. Then what? What will…

A few weeks ago there was some shocking news. Matt Cutts, Google’s long-time Czar of Organic Search, informed via a blog post that his wife had passed away suddenly. She wasn’t sick. There were no signs of health problems. He was on a business trip, and she was visiting her parents. She just stopped breathing. This isn’t going to be a post for you to run out and hug those that you love because you never know when they will leave you. No. I’ve made it clear in older posts that those that mean the most to you should already know how fucking awesome you think they are. No, this…

I have jokenly said that my last words on this earth will be, “That doesn’t look so hard. Here, hold my beer.” Okay, that sounds like more of a bad decision, but when ever I hear someone say, “That is a bad idea” I simply say this.

I’ve been in this business a long time and have seen a lot of people start and quit because they hold onto the thought that, “If this doesn’t work, there will be another opportunity.”

The drama of life will happen. It is part of life. However, you may not be aware that you manufacturer most of it. Think I’m full of it? Okay, try this exercise and tell me how things look in just a week.

Since it’s Super Bowl week, a football story is fitting. Back in the ‘90s, there was a powerful running back out of Michigan named LeRoy Hoard. If you’ve never heard of him, that’s okay; his career wasn’t spectacular. And no, it had nothing to do with the fact he was drafted by the Cleveland Browns. ;) After six years in Cleveland, he was cut after two games in 1996, the season the Browns moved to Baltimore and became the Ravens. Carolina signed him, and he lasted just three games with the Panthers before being cut. It seemed his career was over. When Minnesota called, he decided he needed to change…

2018’s inaugural episode of SEO and Beer has landed! Jerry West and Michelle MacPhearson talk new year resolutions, dream boards, Oprah and dating.

So this is where I get personal. Through this series, it has been all about unfucking your life, and much of the advice I’ve given you has come from my own personal experience.

Imagine for a moment you are the ruler of an independent state, literally the size of a major city, and you have dedicated more than three decades of your life building it from a backwater fishing port to one of the key economic players in the world. You learn that the primary source of economic prosperity is being jeopardized by a union strike. What would you do? Would you cave to their demands, so the millions of lives you govern do not suffer and the millions you have spent in advertising do not go to waste? What would you do? If you answered “Nothing,” then you would be on par…